isabel strobing

what i’m doing

Let Go Studio (Client Success)

marketing agency for psychedelic firms

Full‑funnel Meta campaigns for established and emerging psychedelics clients, pairing practical tactics with thoughtful, compliant messaging.

highlights

One client generated 700+ leads at $2 CPL via Meta.
Build end‑to‑end journeys: ad → landing → nurture/retargeting → conversion.
Develop unique lead magnets that engage new users and excite clients, including PDF downloads, quizzes, and info sessions.
Apply advisory + execution: lightweight team, high impact.
Clients include both established and emerging brands across legal psychedelics, non-profits, and events/conferences.

In emerging categories, the work is part education, part demand generation. At Let Go Studio, we build practical, compliant funnels that move curious people from awareness to action. Focusing on strong quality and fast turnarounds, we build focused full-funnel campaigns: compelling lead magnets, expert media buying, and email nurture sequences. Additionally, we offer fractional CMO services to get more deeply involved in operations.

I’m deeply passionate about psychedelics and what they can offer us as individuals at the most fundamental level, so I’m grateful to be able to apply my professional experience to support established and emerging brands working at the intersection of medicine, recreation, business, and respect for indigenous practices.

Group of screenshots displaying Isabel Strobing's work with Let Go Studio

what i’ve done

Mainvest (Director of Marketing)

investment marketplace for SMBs

Built the growth engine from scratch for a community investment marketplace; scaled accounts and created a repeatable campaign model.

highlights

Grew business ecosystem <100 → 15K accounts; supported $1MM+ monthly investment inventory.
Launched omni-channel lifecycle flows (on‑page, SMS, email, concierge).
Grew our investor email list from 2k-500k+, developed email strategy and design, and experimented at scale
Ran continuous A/B tests; promoted winning messaging into evergreen playbooks.
Developed a consistent content & SEO strategy.
Secured hundreds of press hits (incl. Yahoo, Business Insider) → millions of impressions.
Built & led 6–10 person cross‑functional team; 2 promoted to leadership.

Mainvest was a zero‑to‑one challenge: build awareness, build trust, and build a flywheel for two very different audiences: small businesses and retail investors. I designed the full funnel, from first touch to repeat investment. We tested relentlessly, folded winners into evergreen campaigns, and turned press into a steady top‑of‑funnel driver. I developed a full-scale content and SEO strategy that saw us competing with top-ranked sites while delivering timely, relevant messaging to our audiences. The outcome was a durable system spanning performance channels, affiliate, content, organic, email, SMS, and support, that grew the ecosystem from a few thousand to fifteen thousand accounts and supported over a million dollars in monthly inventory.

Group of photos showing Isabel Strobing's work with mainvest

Leapcure (Digital Marketing)

patient recruitment for clinical trials

Unified growth strategy for a growth-stage clinical trial recruitment firm; scaled paid while keeping CAC steady in a volatile healthcare market.

highlights

Oversaw $5MM+ annual performance budget across 8+ platforms (Meta, Google, Reddit, TikTok, programmatic, TV).
Maintained stable CAC while supporting 5–10% MoM patient pipeline growth.
Cut reporting time –75%; increased campaign launch velocity +50% via process & automation.
Provided strategic support across sales & marketing; mentored new performance and content hires.
Built collateral (case studies, white papers, creative) for recruitment and BD conversations.

Clinical recruitment is dynamic. Seasonality, eligibility, and operational realities all shape performance. My focus at Leapcure was to maintain best-in-class performance marketing for clinical teams that don’t know what performance marketing is. I expanded our channel mix and accelerated experimentation while protecting costs. I rebuilt reporting to free up the team’s time, sped up campaign launches, and served as a consultative partner across sales and marketing. The result was a steadier, faster marketing ops engine that supported patient growth while keeping acquisition costs predictable.

Group of files showing Isabel Strobing's clinical trial recruitment work in Thyroid Eye Disease

so what?

I’m a general athlete marketer who thrives in semi-autonomous, no-bullshit companies. If you want someone to see the bigger picture, connect the dots, or bring your marketing function a step forward, let’s talk.

I’ve led teams, managed multi million-dollar budgets, and kept acquisition steady in unpredictable markets. More importantly, I like to build.

If that sounds like the kind of person your team needs, I’d love to connect. Only open to fractional roles or work within Let Go Studio.

I’m always happy to chat about:

Startups and marketplaces in the health tech or SMB spaces
Psychedelics, in general
Salem, Massachusetts
The West Wing, Succession, or Drag Race

let’s chat

isabel.strobing@gmail.com

516-417-0605

Resume