marketing expert for the psychedelic renaissance

ISABEL STROBING

I have over a decade of experience in full-stack marketing and operations, and I combine that expertise with a reverence for psychedelics to support heart-led businesses. Available for one-off projects, strategy audits, performance marketing, Fractional CMO, or offerings through Let Go Studio.

Contact Me

philosophy

Drawing on over a decade of experience in Boston tech startups and deeply rooted personal and professional connections to the burgeoning psychedelic industry, I present a modern take on marketing and growth that’s still rooted in human connection.Tech-enabled but not obsessed, pragmatic but not cynical, strategic but not a bullshitter, I love working with companies in various stages of growth. While my focus is on the psychedelic renaissance (see my work at Let Go Studio), my background spans fintech, healthtech, and brick and mortar, and my methodology is industry-agnostic.In the age of AI, it’s easy for anyone to outsource marketing to Claude. I get it- these tools can write content faster than any human, they can spit out 10 images in a minute to use in an AI-enabled Meta campaign, you can create 3 different AI avatars with scripts you wrote off of one prompt. The problem: this is often slop supported by a house of cards strategy.I’m not saying that you shouldn’t use those tools, but rather that you need to know why you’re using them, put out a quality product, and actually connect with your audience. You’re better than AI slop.I’ve seen firsthand what happens when a smaller brand tries to apply the “best practices” without really understanding the underlying assumptions. It’s a bunch of content with minimal views, lots of money spent on conversion campaigns that don’t work, and hiring experts when a generalist will probably be just fine.I’ve been an operator and I've been leadership; I’ve worked alongside founders and have begun my own ventures; I’ve been in the thick of it and watched from the outside.Work with me to pursue real, sustainable growth supported by proven methods and deeply human discernment.

NUMBERS

Though I pride myself on the experiential value of my work, I like to back it up with data.

$20MM

spent on ads

Across Meta (primary), Google, Reddit, TikTok, Snapchat, Pinterest, and CTV.

10x

ROAS

On my latest major project, a high-ticket, high-commitment psychedelic training program.

500k

Built from a starting list of under 2,000 at Mainvest, a venture-backed fintech.

experience

case study: nonprofit psychedelic training program

A well-respected European nonprofit needed a full-funnel campaign to recruit experienced medical and mental health professionals for an €18,500, 2-year advanced training program. I built the full campaign, complete with strategy, creative development, and technical implementation within 3 weeks, and ran the campaign for 5 months.Despite technical barriers, a bandwidth-constrained internal team, and limited operational abilities, my campaign filled the cohort at a 10x ROAS, and overflow leads filled a secondary training cohort.

case study: venture-backed fintech

Mainvest was an ex-Uber founded Regulation Crowdfunding platform that set out to improve capital access for SMBs. Building from Community Manager to Director of Marketing, I built the marketing and growth engine connecting local business owners to everyday investors, spanning lifecycle, content, paid media, operations, support, and customer success.Over my 5 years, from the seed round through the closure of the business, I grew the supply side of the business from the single digits to over 15,000 accounts, supported by hundreds of thousands of retail investors, a strong re-investment engine, and millions funneled into brick and mortar businesses across the country.

case study: global psychedelic event

This historic gathering of dozens of Indigenous leaders, researchers, scientists, and community members had been doing grassroots marketing for nearly a year, but needed paid media support to round out ticket sales. Balancing messaging that was compelling, yet respectful, I overcame immense technical barriers and an extremely limited budget to implement completely new Meta campaigns in 6 countries and 3 languages within just 2 weeks.Ultimately, our campaign led to a whopping 300% increase in Instagram follows, a 5x ROAS in just a 4-week flight, and 3x increase in email subscribers.

Get in touch with me

I'm currently available for hourly, contract, or fractional work, and curious to hear about your business.

Isabel Strobing 2026